A World of Photography at On Off Digital World
Posted on
June 18th, 2011
by
Passing by their front window, you can’t help but notice how On Off Digital World is full of technological marvels, all the latest in consumer electronics today, but their real bread and butter comes from selling to tourists some desperately needed photography equipment. World-famous Times Square is well within walking distance, and lots of photo ops abound throughout the neighborhood, too. Tourists are a naturally captive audience, willing to pay just about any price, as they are on holiday and unlikely to shop around for bargains on esoteric hardware and supplies when photo ops abound and time is ticking by.